The concept of the design was to create a scheme that has a similar feel to its surroundings and to complement its historic West Oxfordshire setting. We analysed the architectural heritage of Witney as well as the more recent developments around the edges of the town, and understood which schemes created a positive. We concluded that one of the main objectives was to use good quality materials that blended in with the surrounding architecture. Units 1-5 facing Oxford Hill would have natural stone facades, investing in Cotswold stone roof tiles and narrow module windows would both add to making this a high quality scheme which shows an understanding of the surrounding context. The surrounding buildings range in size from modest 2 storey Victorian terraced houses to larger detached houses.